Jay ParkProduct design · Systems & craft
Selected work02 / 08

Favorited

Sending a gift doesn't leave a record you can open later.

Team
  • Me, one project manager, and one engineer.
  • The engineer helped us set the implementation scope for the native app.
  • The concept prototype for TestFlight was three weeks.
What I did
  • The research, by reading reviews and user feedback from competing apps, Reddit, and X.
  • Wireframes and the workflow map in Figma.
  • The design patterns.
  • The assets, built in Gemini and ChatGPT from the JSON of the live assets.
  • The prototype, built in Cursor with Grok 4.7 and Opus 5.5.
Who we talked to
  • The project manager and I interviewed partnered streamers, the users, with the concept, the wireframes, and the prototype.
Problem
  • Gifters slowed down after reaching the top 20%. The next level took far more experience than the one before, so they gifted less.
  • Streamers had no way to recognize or look back on the gifts they got, so gifting never built a relationship.
Who it's for
  • Gifters at level 6 and up, the top 20%.
Target metrics
  • Cut the share of level 6+ gifters who stop gifting within 30 days by 15%.
  • Raise average gifting spend per level 6+ gifter by 10% over 60 days.
01

A viewer sends gifts, and wants that to count after the stream.

These screens follow a viewer who sends gifts in a creator's room.

  • Viewer

    I've sent a creator a lot of gifts, but I couldn't tell you which ones.

    Need: a record of what they've given.

  • Viewer

    The thank you lasts a few seconds. After the stream ends, it's like I was never there.

    Need: their support counts after the live moment.

  • Creator

    I see the same names every night, but I don't remember who sent what.

    Need: to know their regulars and what they've given.

  • Viewer

    I never know what to send. I just send whatever.

    Need: to know what the creator would actually like.

  • Creator

    When someone's been with me for months, I want to be able to show it.

    Need: a way to recognize loyal fans.

02

After the stream, the viewer has nowhere to see what they sent.

The gift lands on the video while the stream is open. After the viewer leaves, there is no screen for what they sent.

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 42/1K
1mothback again
1quillsending one
1poefirst time here
add comment
10:26
01

The goal

The meter in the creator's room says hot dog, 42 of 1,000. It doesn't say what that unit means. I left the goal as it is.

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 42/1K
1mothback again
1quillsending one
12
recenthot dog1
donut1
hot dog1
huh?2
what's up5
pizza5
infinity8
spicy10
giftsseasonaleventsfavorites
198
10:26
02

The tray

The tray shows prices only. There is no send button, and nothing says who a gift went to.

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 43/1K
quillsent hot dogx1
1mothback again
1quillsending one
12
recenthot dog1
donut1
hot dog1
huh?2
what's up5
pizza5
infinity8
spicy10
giftsseasonaleventsfavorites
197
10:26
03

The send

The hot dog lands on the video and the goal moves from 42 to 43. There is still no personal record.

novalive ended
10:26
04

After the stream

The live has ended. The viewer's screen doesn't show what they sent.

10:26
quillgifter level
12
level 1level 2
watchdiscovercreateinboxprofile
05

Between levels

The gifter level is a long rail from 1 to 2. It doesn't say what level 2 gives you.

10:26
197
quill
12
loyal
regular
gifter
2followers
2following
6 streak

you don't have any upcoming events.

watchdiscovercreateinboxprofile
06

The profile

The viewer's profile shows medals. There is no gift slot and no phoenix.

03

I kept the gifter level and added a shorter track beside it.

The gifter level stays. Making it faster, or putting the perks on that same long bar, still leaves something you never finish. The short track is one you can finish. You do have to learn two tracks.

option a
perks along the same rail
A long curve can feel worth staying on. It's still one long curve.
gifter level
option b
a short track beside it
Two tracks to explain. The short one can be finished.
gifter level
collection, 4 of 5
done
04

Gifts that add up to a relationship.

Sending a gift takes a tap and a Send. But one gift isn't the point. The other phone opens on the creator's wishlist. Send a gift and the wishlist, the history, and the hot dog goal update together.

Interactive prototype

Tap a gift, then Send. Tap Gallery to see your history.

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 3/5
1mothback again
1quillsending one
12
hot dog3 sent to nova
recenthot dog1
giftsseasonaleventsfavorites
40
10:26

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 3/5
1mothback again
1quillsending one

Gift Gallery · Nova

Today's wishlist

10:26
05

A gift can take one of the three featured slots.

This profile is the viewer's. It says 14 gifts sent, 9 to one creator and 5 to another. Up top are the gifter medal, the golden phoenix, and known. You can still open the other medals from View all. The creator is known, on a 6 day streak.

10:26
197
quill
verificationsettings
featuredview all
giftergifting
golden phoenixgifting
knownrelationship
2followers
2following
14gifts sent
with nova6 day streak
gifter level
12
upcoming streamssee all

you don't have any upcoming events.

+ new event
watchdiscovercreateinboxprofile
06

I'd check whether people open the record after the stream.

  • Whether people open the record after the stream, or only watch the gift land.
  • What should make a gift change form. That isn't decided here.
  • If people don't open the record, I'd drop the form change first. It only matters once the record does.

Existing

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 42/1K
1mothback again
1quillsending one
12
recenthot dog1
donut1
hot dog1
huh?2
what's up5
pizza5
infinity8
spicy10
giftsseasonaleventsfavorites
198
10:26

Proposed

Hot dog selected

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 3/5
1mothback again
1quillsending one
12
hot dog3 sent to nova
recenthot dog1
giftsseasonaleventsfavorites
40
10:26

Proposed

History

nova21.5K followersfollowing
1.5k to top 100
5
hot dog 3/5
1mothback again
1quillsending one

Gift Gallery · Nova

Special gifts

Retired

10:26